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Franchising Is: Teaching A New Dog Old Tricks

Posted in on by Chainformation Team

 

“We want to open big and stay big.”

So says Tom Lewison, CEO of Wild Wing Cafe, a restaurant chain in the south and southeastern United States, expanding into Canada.

His sentiments are echoed by the CEO of Teriyaki Madness, an Asian-food concept restaurant chain in North America.

In a strategic move, and in response to double digit same store sales increases for the last six of the seven [...]

When Your Franchise Brand Interferes With Your Company Brand, Expect Chaos

Posted in on by Chainformation Team

What’s in a (brand) name?

Franchises are primary people driven. And it doesn’t matter what format your business takes on.

Building a franchise with multiple units centered around a service? That obviously relies on person-to-person interaction.

And serving “guests” in a restaurant for brunch, lunch or dinner? That’s all about making the experience of being served on par with the excellent [...]

3 Signs your internal communications is failing

Posted in internal communication platform on by Chainformation Team

The internal communication is essential for any business. Without it, growth and prosperity become way too tedious and sometimes even impossible. Too many parts of your business and organization depends on your internal communications. But realizing and seeing the flaws within it is not always easy, it’s just not very obvious. That’s is why we’ve put together this list of three signs [...]

Are In-Store Variations in Brand Affecting Your Revenue?

Instead of “managing your expectations”, can being a franchisor deliver on those visions of business growth, bankable, steady income and global expansion?

Absolutely. And it doesn’t require an overwhelming, top-down overhaul, total rethink or cause friction for franchisees.

Even better: it’s based on something you already have, that’s already built and articulated. Now, all you have to do is [...]

5 On-Site Franchise Issues Affecting Your Bottom Line

At some point, retailers, restaurants and cafes come across the same issues. Across formats and offers, there are patterns of “mediocrity” that emerge.

Common to all are these 5 specific issues that, time and again, negatively affect the bottom line. Why? Because these are behaviours that stop effective on-site operations from being executed.

 If any of these sound familiar, we’ve got the [...]

Master These 4 C’s for Franchise Success

Posted in digital manuals, franchise communication, Franchise on by Chainformation Team

Franchises are “brands in motion”.

Whether global, national or local, they have a distinct identity with physical, “brick & mortar” locations.

The franchise model can get complex and there can be many moving parts. Operations, marketing, internal onboarding, business reporting -- and that’s the tip of the iceberg.

But before you get bogged down with the details, we’d like to help you zoom out [...]

How to Fix a Broken Customer Experience

Posted in customer experience, franchise intranet, branding on by Chainformation Team

The Business Challenge

What is one of the biggest concerns that plague franchisors?

The franchise model is a true-blue testament to a strategy of running operations under a business that works.

Franchisors who have cultivated their business and brand from the ground-up have done so a combination of online and physical marketing, excellent customer service (that is often one-to-one) and a [...]

3 Big Problems of Franchise Customer Experience You've Been Neglecting

Posted in customer experience, franchise growth on by Chainformation Team

If you’re a franchisor who is reading this, you might be concerned with your brand’s bottom line and flagging location performance.Or, what is making you toss and turn during your sleepless nights is negative online feedback and reviews on spots like TripAdvisor and Yelp -- and this despite a recent survey showing positive brand impact. So...why aren’t your good efforts being translated to [...]

The 7 Principles To Developing Effective Branding Strategy

Posted in brand management, Guides, branding on by Chainformation Team

What’s Your Why?

Most businesses -- be it Sony or Papa John’s Pizza -- start off with “what” — they know what they are selling.

A product or a service. But they should be starting off with their “why”. People, says Simon Sinek, don’t buy what the company is selling. Your customers buy why the company is selling it.

Manufacturing a product or offering a service is the first part. It’s the [...]

Retailer’s Guide to Social Media: 5 Tips To Increase In-Store Sales

Posted in Social media, Guides, Retail, Franchise on by Chainformation Team

 In one fell swoop, Angela Ahrendts changed the course of Burberry’s doomed prophecy into a burnished legacy.

Like a phoenix rising from the ashes, Burberry owes its restored glory to Ahrendts’ canny use of e-commerce selling and, later, social media to drive sales.

Real, hard sales. Not likes, shares, or subscribes.

We’re talking actual and measurable revenue. In fact, in 2016, Burberry’s [...]

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