Chainformation Blog

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How to Fix a Broken Customer Experience

Posted in customer experience, franchise intranet, branding on by Chainformation Team

The Business Challenge

What is one of the biggest concerns that plague franchisors?

The franchise model is a true-blue testament to a strategy of running operations under a business that works.

Franchisors who have cultivated their business and brand from the ground-up have done so a combination of online and physical marketing, excellent customer service (that is often one-to-one) and a [...]

3 Big Problems of Franchise Customer Experience You've Been Neglecting

Posted in customer experience, franchise growth on by Chainformation Team

If you’re a franchisor who is reading this, you might be concerned with your brand’s bottom line and flagging location performance.Or, what is making you toss and turn during your sleepless nights is negative online feedback and reviews on spots like TripAdvisor and Yelp -- and this despite a recent survey showing positive brand impact. So...why aren’t your good efforts being translated to [...]

The 7 Principles To Developing Effective Branding Strategy

Posted in brand management, Guides, branding on by Chainformation Team

What’s Your Why?

Most businesses -- be it Sony or Papa John’s Pizza -- start off with “what” — they know what they are selling.

A product or a service. But they should be starting off with their “why”. People, says Simon Sinek, don’t buy what the company is selling. Your customers buy why the company is selling it.

Manufacturing a product or offering a service is the first part. It’s the [...]

Retailer’s Guide to Social Media: 5 Tips To Increase In-Store Sales

Posted in Social media, Guides, Retail, Franchise on by Chainformation Team

 In one fell swoop, Angela Ahrendts changed the course of Burberry’s doomed prophecy into a burnished legacy.

Like a phoenix rising from the ashes, Burberry owes its restored glory to Ahrendts’ canny use of e-commerce selling and, later, social media to drive sales.

Real, hard sales. Not likes, shares, or subscribes.

We’re talking actual and measurable revenue. In fact, in 2016, Burberry’s [...]

Compliance with the franchisor’s systems is a key factor to being successful as a franchisee.

Posted in Chainformation Blog, Franchise Industry, Franchise Manual on by Anders Hall

What the franchisor can do to ensure you comply.

 

Top ten list; Why your Franchise Intranet usage doesn’t meet expectations.

And what to start working on to fix it.

How a Franchise Intranet System can Enhance Share Value for the Franchisor.

There are plenty of reasons to maximize the shareholder value of your franchise business. Some franchisors could be looking to sell their businesses for profit or need to raise cash via share offerings, while others are concerned about persuading banks and financiers that their business is sound.

Are you still relying on Email for franchise communications – really!! Hello, it’s 2016..

Franchisees tend to be thirsty for information from their parent company. Unfortunately, many franchisors agree, believing that “the more we give them the better.”

Why you should get serious about giving your Franchise Intranet a name. And how to get started. Part 1/2

 

Chainformation’s in depth How-To guide on the intranet naming process. Part 2/2

Part 2/2

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