If you’re a franchisor who is reading this, you might be concerned with your brand’s bottom line and flagging location performance.Or, what is making you toss and turn during your sleepless nights is negative online feedback and reviews on spots like TripAdvisor and Yelp -- and this despite a recent survey showing positive brand impact. So...why aren’t your good efforts being translated to [...]
What’s Your Why?
Most businesses -- be it Sony or Papa John’s Pizza -- start off with “what” — they know what they are selling.
Manufacturing a product or offering a service is the first part. It’s the [...]
In one fell swoop, Angela Ahrendts changed the course of Burberry’s doomed prophecy into a burnished legacy.
Like a phoenix rising from the ashes, Burberry owes its restored glory to Ahrendts’ canny use of e-commerce selling and, later, social media to drive sales.
Real, hard sales. Not likes, shares, or subscribes.
We’re talking actual and measurable revenue. In fact, in 2016, Burberry’s [...]
What the franchisor can do to ensure you comply.
And what to start working on to fix it.
There are plenty of reasons to maximize the shareholder value of your franchise business. Some franchisors could be looking to sell their businesses for profit or need to raise cash via share offerings, while others are concerned about persuading banks and financiers that their business is sound.
Franchisees tend to be thirsty for information from their parent company. Unfortunately, many franchisors agree, believing that “the more we give them the better.”
Intranets are becoming a must-have for franchise-based businesses. That’s no surprise. A well-designed intranet has huge benefits for franchisors and franchisees alike.