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Selling your Franchise company? Plan carefully and beware.

Posted in brand management, Chainformation, Franchise on by Anders Hall

Many, if not most Franchisors nurture their business with the ambition (and hope) of a future exit. There has gone considerable amounts of time and money into building a Brand with the market, but even more so internally with franchisees. The following article brings up some valid points and take-aways, but at the end of the day, any change has to be supported by clear, consistent and relevant [...]

The 7 Principles To Developing Effective Branding Strategy

Posted in brand management, Guides, branding on by Chainformation Team

What’s Your Why?

Most businesses -- be it Sony or Papa John’s Pizza -- start off with “what” — they know what they are selling.

A product or a service. But they should be starting off with their “why”. People, says Simon Sinek, don’t buy what the company is selling. Your customers buy why the company is selling it.

Manufacturing a product or offering a service is the first part. It’s the [...]

The importance of a Common View Across Your Franchise

A franchise that doesn't manage its brand will ultimately go out of business. But to manage your brand is more than creating powerful visual image. You also need to rely on your franchisees share your view. Let me clarify: nobody is better equipped to bring your brand to life, than your franchisees. Your job is to provide the right working environment for your brand to flourish. Unfortunately, [...]

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