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Are In-Store Variations in Brand Affecting Your Revenue?

Instead of “managing your expectations”, can being a franchisor deliver on those visions of business growth, bankable, steady income and global expansion?

Absolutely. And it doesn’t require an overwhelming, top-down overhaul, total rethink or cause friction for franchisees.

Even better: it’s based on something you already have, that’s already built and articulated. Now, all you have to do is [...]

How to Fix a Broken Customer Experience

Posted in customer experience, franchise intranet, branding on by Chainformation Team

The Business Challenge

What is one of the biggest concerns that plague franchisors?

The franchise model is a true-blue testament to a strategy of running operations under a business that works.

Franchisors who have cultivated their business and brand from the ground-up have done so a combination of online and physical marketing, excellent customer service (that is often one-to-one) and a [...]

The 7 Principles To Developing Effective Branding Strategy

Posted in brand management, Guides, branding on by Chainformation Team

What’s Your Why?

Most businesses -- be it Sony or Papa John’s Pizza -- start off with “what” — they know what they are selling.

A product or a service. But they should be starting off with their “why”. People, says Simon Sinek, don’t buy what the company is selling. Your customers buy why the company is selling it.

Manufacturing a product or offering a service is the first part. It’s the [...]

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