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Master These 4 C’s for Franchise Success

Posted in digital manuals, franchise communication, Franchise on by Chainformation Team

Franchises are “brands in motion”.

Whether global, national or local, they have a distinct identity with physical, “brick & mortar” locations.

The franchise model can get complex and there can be many moving parts. Operations, marketing, internal onboarding, business reporting -- and that’s the tip of the iceberg.

But before you get bogged down with the details, we’d like to help you zoom out [...]

Retailer’s Guide to Social Media: 5 Tips To Increase In-Store Sales

Posted in Social media, Guides, Retail, Franchise on by Chainformation Team

 In one fell swoop, Angela Ahrendts changed the course of Burberry’s doomed prophecy into a burnished legacy.

Like a phoenix rising from the ashes, Burberry owes its restored glory to Ahrendts’ canny use of e-commerce selling and, later, social media to drive sales.

Real, hard sales. Not likes, shares, or subscribes.

We’re talking actual and measurable revenue. In fact, in 2016, Burberry’s [...]

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