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Selling your Franchise company? Plan carefully and beware.

Posted in brand management, Chainformation, Franchise on by Anders Hall

Many, if not most Franchisors nurture their business with the ambition (and hope) of a future exit. There has gone considerable amounts of time and money into building a Brand with the market, but even more so internally with franchisees. The following article brings up some valid points and take-aways, but at the end of the day, any change has to be supported by clear, consistent and relevant [...]

Master These 4 C’s for Franchise Success

Posted in digital manuals, franchise communication, Franchise on by Chainformation Team

Franchises are “brands in motion”.

Whether global, national or local, they have a distinct identity with physical, “brick & mortar” locations.

The franchise model can get complex and there can be many moving parts. Operations, marketing, internal onboarding, business reporting -- and that’s the tip of the iceberg.

But before you get bogged down with the details, we’d like to help you zoom out [...]

Retailer’s Guide to Social Media: 5 Tips To Increase In-Store Sales

Posted in Social media, Guides, Retail, Franchise on by Chainformation Team

 In one fell swoop, Angela Ahrendts changed the course of Burberry’s doomed prophecy into a burnished legacy.

Like a phoenix rising from the ashes, Burberry owes its restored glory to Ahrendts’ canny use of e-commerce selling and, later, social media to drive sales.

Real, hard sales. Not likes, shares, or subscribes.

We’re talking actual and measurable revenue. In fact, in 2016, Burberry’s [...]

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