Many, if not most Franchisors nurture their business with the ambition (and hope) of a future exit. There has gone considerable amounts of time and money into building a Brand with the market, but even more so internally with franchisees. The following article brings up some valid points and take-aways, but at the end of the day, any change has to be supported by clear, consistent and relevant [...]
Franchises are “brands in motion”.
Whether global, national or local, they have a distinct identity with physical, “brick & mortar” locations.
The franchise model can get complex and there can be many moving parts. Operations, marketing, internal onboarding, business reporting -- and that’s the tip of the iceberg.
But before you get bogged down with the details, we’d like to help you zoom out [...]
In one fell swoop, Angela Ahrendts changed the course of Burberry’s doomed prophecy into a burnished legacy.
Like a phoenix rising from the ashes, Burberry owes its restored glory to Ahrendts’ canny use of e-commerce selling and, later, social media to drive sales.
Real, hard sales. Not likes, shares, or subscribes.
We’re talking actual and measurable revenue. In fact, in 2016, Burberry’s [...]