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Master These 4 C’s for Franchise Success

Posted in digital manuals, franchise communication, Franchise on by Chainformation Team

Franchises are “brands in motion”.

Whether global, national or local, they have a distinct identity with physical, “brick & mortar” locations.

The franchise model can get complex and there can be many moving parts. Operations, marketing, internal onboarding, business reporting -- and that’s the tip of the iceberg.

But before you get bogged down with the details, we’d like to help you zoom out [...]

Top ten list; Why your Franchise Intranet usage doesn’t meet expectations.

And what to start working on to fix it.

Why you should get serious about giving your Franchise Intranet a name. And how to get started. Part 1/2

 

What is Know-How in a Franchise? How to identify and describe it, so others can understand and act upon it.

Does having the right tools improve a franchise's internal communications capabilities?

I recently came across a really interesting and well written article “How the right tools can improve a franchise's internal communications” in a UK based Franchise Magazine, EliteFranchise. The author Jon Card, brings up the subject of how important internal communication and franchisee support is as an integral part of franchise growth and success. He interviewed a number of franchise [...]

How to Measure Franchise Intranet Success

What value does your intranet bring to your franchise network? Are your franchisees more engaged and effective than they would be without it? How important do your co-workers think it is? You spend a lot of time, resources and effort on your franchise intranet, so no wonder you want to know if it’s successful or not. In our last post we discussed why you should measure the success of your [...]

Is Know-How a Dealbreaker in Your Franchise?

How can you be certain that critical know-how reaches the right individuals in your franchise network? And how do you know that your franchise manual gets read and used?

Ready to Franchise in the UK? Take the Franchise Assessment Today!

Franchise compliance is key to your business success. But delivering training and knowledge continues to be one of the biggest challenges.

The Three C’S of Franchisee Relationship Fixing

What's your new year’s resolution? To improve the relationship with your franchisees? Not a bad idea. I’ve written previously that 50% of Franchise Master Licensees are not satisfied with ongoing support from the Franchisors and want help to perform better. There are a few low hanging fruits that you can pick immediately to help improve the relationship with your franchisees, while helping [...]

Is Your Franchisor Providing Online Support and Training?

In a recent post, I discussed what prospective franchisees look for in a franchise. With a score of 6.7 out of 10, “Franchise Training and support” ranked second only to “potential earnings” as the most important item considered by a franchisee when evaluating a franchise. So it’s surprising how many franchisors are making no promises to provide franchisees with any support or assistance [...]

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