Chainformation Blog

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What is Know-How in a Franchise? How to identify and describe it, so others can understand and act upon it.

Is Know-How a Dealbreaker in Your Franchise?

How can you be certain that critical know-how reaches the right individuals in your franchise network? And how do you know that your franchise manual gets read and used?

5 Sure Fire Signs You Are Not Communicating Effectively, And a Simple Fix

If you can identify your business from at least two of the scenarios below, then our free franchise assessment survey is for you:  

The Seven Deadly Sins of Franchise Communication

It’s been said that the single biggest problem in communication is the illusion that it has taken place. In the world of franchising, communication needs to be in your DNA. If you feel your communication skills are broken, here are some warning signs:

Build Your Franchise House on a Foundation of Rock, Not Sand

So you have taken the decision to franchise your business. What’s next? Once you take the decision to franchise, building a solid foundation is critical. You can’t build a franchise on a foundation of sand. And it’s not just about financing and legal matters. Also consider your new responsibilities as a knowledge provider: establishing processes, providing training and guidelines, and ensuring [...]

Customer Experience: Why Do so Few Get It Right?

Customer Experience: Why do so few get it right? According to a CEI Survey, 86% of buyers will pay more for a better customer experience.  But only 1% of customers feel that vendors consistently meet their expectations. If customer experience is the next competitive battleground, why do so few get it right? Whether it’s poorly trained staff or a lack of internal processes, the root to the [...]

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