I recently came across a really interesting and well written article “How the right tools can improve a franchise's internal communications” in a UK based Franchise Magazine, EliteFranchise. The author Jon Card, brings up the subject of how important internal communication and franchisee support is as an integral part of franchise growth and success. He interviewed a number of franchise [...]
How can you be certain that critical know-how reaches the right individuals in your franchise network? And how do you know that your franchise manual gets read and used?
Time to be honest; can your franchisees find the know-how and information they need to do a successful job today? We all know that the success of your franchise business builds on conformity and consistently delivered products and services. And the key to achieving both conformity and consistency, largely builds on your capacity to educate your franchisees and communicate effectively.
Franchise compliance is key to your business success. But delivering training and knowledge continues to be one of the biggest challenges.
According to the IFA, increased use of technology across the franchise industry is helping business owners improve bottom line and build better brand equity. The Internet plays a critical role in the success of a franchise. Many franchisors use the Internet to communicate with franchise owners and suppliers – and to share critical information and expertise. The Internet is also a great place [...]
So you have taken the decision to franchise your business. What’s next? Once you take the decision to franchise, building a solid foundation is critical. You can’t build a franchise on a foundation of sand. And it’s not just about financing and legal matters. Also consider your new responsibilities as a knowledge provider: establishing processes, providing training and guidelines, and ensuring [...]
According to a recent study by Franchise Mind Corp., 50% of Franchise Master Licensees are not satisfied with ongoing support from the Franchisors and want help to perform better. Here are three critical findings: