Chainformation Blog

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Is Know-How a Dealbreaker in Your Franchise?

How can you be certain that critical know-how reaches the right individuals in your franchise network? And how do you know that your franchise manual gets read and used?

What Prospective Franchisees Look for in Potential Franchise Opportunities

Investing in a franchise is a big step, and with so many franchise packages to choose from, prospects want to make sure they're making the right decision. I came across a recent study of what franchisees considered the most important when evaluating a franchise opportunity. Here are the results in ranked order:

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