In one fell swoop, Angela Ahrendts changed the course of Burberry’s doomed prophecy into a burnished legacy.
Like a phoenix rising from the ashes, Burberry owes its restored glory to Ahrendts’ canny use of e-commerce selling and, later, social media to drive sales.
Real, hard sales. Not likes, shares, or subscribes.
We’re talking actual and measurable revenue. In fact, in 2016, Burberry’s [...]