In one fell swoop, Angela Ahrendts changed the course of Burberry’s doomed prophecy into a burnished legacy.

Like a phoenix rising from the ashes, Burberry owes its restored glory to Ahrendts’ canny use of e-commerce selling and, later, social media to drive sales.

Real, hard sales. Not likes, shares, or subscribes.

We’re talking actual and measurable revenue. In fact, in 2016, Burberry’s [...]