Scandinavia’s leading retailer of paint has tooled up with retail software that enables them to laser focus on communication and brand compliance.
Chainformation, a leading provider of software for retail, franchise and chain businesses, has successfully implemented its retail software platform with Colorama, Scandinavia’s most expansive retailer of paint with over 175 store locations.
Tooling up with the retail software platform, Chainformation provides Colorama with a custom built, easy-to-use tool for the daily operations of a store. In addition to serving as the retail chain’s main delivery vehicle of know-how, the Franchise Intranet platform streamlines communications into one single platform that offers:
- Faster, role-based communication
- Ability to roll out central campaigns
- Digital retail manuals
- Marketing Design Templates and Execution tools
- Brand and Identity Guidelines
- Daily Sales Reporting
The relationship between Colorama and Chainformation began in 2007 when the retail chain began moving assertively to leverage its size to achieve cost savings through increased buying power, and focusing its marketing efforts to establish Colorama as a national brand. “Growing from a multi-branded retail network to a centrally coordinated mono-brand retail chain doesn’t come without its fair share of headaches. To support the transition and our 1,000 employees, we decided to implement a retail software that enabled communication, collaboration and content to be shared with speed and efficiency. Franchise Intranet by Chainformation was the obvious choice,” says Anders Lundblad, Marketing Director at Colorama. By implementing Franchise Intranet, Colorama were able to consolidate existing legacy systems and move to one common retail software platform. While Franchise Intranet is ready to be used out of the box and can be implemented in just 4-6 weeks, Colorama worked with Chainformation to develop additional features catering to the retail chain’s specific needs.
For example, Colorama use Franchise Intranet by Chainformation to communicate with the members of its loyalty program, rolling out mass mailings and store promotions. Through a specific e-learning module, employees from any location can take part of training programs and take tests online, including the new recruitment training. Also included with the retail software platform, is the Web Content Management Plug-in. This plug-in provides Colorama with the ability to publish and manage content on local store websites. “The success of any retail chain begins with people and communications. By equipping Colorama with our retail software, Colorama now has a state of the art tool which allows them to maximize and fully leverage the potential of the Colorama network, from purchasing information to brand building. They can implement large scale changes and keep its network informed in seconds,” explains Anders Hall, sales and marketing manager of Chainformation. Retail software solutions by Chainformation have been used by some of Scandinavia’s largest franchise- and retail-chains, including IC Company, Iduna and IKEA. A full franchise case study about the project can be found here. For more information, please visit www.chainformation.com
About Chainformation Chainformation is a leading developer of franchise and retail specific software that helps equip work forces with timely, relevant and critical know-how. Clients include franchise and retail chains such as IC Company, Iduna and IKEA. With over 2,500 store locations served, Chainformation handles nearly half a million logins every month. The company was founded in 2000 and is headquartered in Malmö, Sweden. About Colorama Colorama was founded in 2007 as the result of a confederation of three independent retail chains in Scandinavia: Spektrum (Sweden) and Färgtema (Sweden). With 175 retail outlets in Sweden, and a purchasing alliance in Norway and Finland, Colorama is the largest independent retail chain for paint in Northern Europe. In addition to paint and accessories, the Colorama assortment also includes wall paper, flooring and ceramic tiles. Annual sales In Sweden alone, the chain is approaching annual sales of 2.5 billion SEK (455 Million USD).