It’s been said that the single biggest problem in communication is the illusion that it has taken place. In the world of franchising, communication needs to be in your DNA. If you feel your communication skills are broken, here are some warning signs:
No matter if you’ve gone for a digital approach or are still relying on printed franchise manuals in binders, one thing still has to click: usability. Written in a tone and style that everyone can grasp, clear about roles and responsibilities, and most importantly, setting guidelines for quality, the franchise manual can transform your branded network to a consistent high performer.
The preparation and ongoing maintenance of the operating manual, is for many the most demanding part of launching a franchise. But indisputably it is critical to the success of your system. Your operations manual is the single document that enables your franchisees to replicate your system in specific detail, providing you with the confidence that the quality of service will be the same across [...]
According to the IFA, increased use of technology across the franchise industry is helping business owners improve bottom line and build better brand equity. The Internet plays a critical role in the success of a franchise. Many franchisors use the Internet to communicate with franchise owners and suppliers – and to share critical information and expertise. The Internet is also a great place [...]
There is one thing that separates those who succeed from those that fail. To successfully expand as a franchise, you must fix the foundation of your house first!
So you’re getting ready to franchise your business? Hold your horses. Before you embark on the franchising journey, getting your house in order is important. The more solid the foundation of your house, the more interesting your [...]
"In the rush to adopt new and exciting technologies, franchise businesses risk overlooking one of their most powerful assets."
Today a franchise intranet is rightly regarded as a necessity. This can result in web properties being taken for granted, as new social platforms and mobile opportunities are prioritised. Understandably, it can be hard to focus on internal processes, when customers [...]
So you have taken the decision to franchise your business. What’s next? Once you take the decision to franchise, building a solid foundation is critical. You can’t build a franchise on a foundation of sand. And it’s not just about financing and legal matters. Also consider your new responsibilities as a knowledge provider: establishing processes, providing training and guidelines, and ensuring [...]
What's your new year’s resolution? To improve the relationship with your franchisees? Not a bad idea. I’ve written previously that 50% of Franchise Master Licensees are not satisfied with ongoing support from the Franchisors and want help to perform better. There are a few low hanging fruits that you can pick immediately to help improve the relationship with your franchisees, while helping [...]
In a recent post, I discussed what prospective franchisees look for in a franchise. With a score of 6.7 out of 10, “Franchise Training and support” ranked second only to “potential earnings” as the most important item considered by a franchisee when evaluating a franchise. So it’s surprising how many franchisors are making no promises to provide franchisees with any support or assistance [...]
According to a recent study by Franchise Mind Corp., 50% of Franchise Master Licensees are not satisfied with ongoing support from the Franchisors and want help to perform better. Here are three critical findings: