I recently came across a really interesting and well written article “How the right tools can improve a franchise's internal communications” in a UK based Franchise Magazine, EliteFranchise. The author Jon Card, brings up the subject of how important internal communication and franchisee support is as an integral part of franchise growth and success. He interviewed a number of franchise [...]
You need to do everything in your power to help everyone be compliant to Concept, Brand and Customer expectations.How do you secure that critical know-how reaches the right part of your organization, that your franchise manual gets read and that your marketing material has the same appearance across your franchise network?
Today, managing the flow of information and daily business support in [...]
What value does your intranet bring to your franchise network? Are your franchisees more engaged and effective than they would be without it? How important do your co-workers think it is? You spend a lot of time, resources and effort on your franchise intranet, so no wonder you want to know if it’s successful or not. In our last post we discussed why you should measure the success of your [...]
If measuring intranet success is a good idea or not, seems like a question with an obvious answer. Measuring success is the key to pretty much everything, and your franchise intranet is no exception. I was therefore planning to write a blog post about how to measure intranet success. Then I had second thoughts. If it’s that obvious, how come I run into people every now and then who say they want [...]
How can you be certain that critical know-how reaches the right individuals in your franchise network? And how do you know that your franchise manual gets read and used?
Time to be honest; can your franchisees find the know-how and information they need to do a successful job today? We all know that the success of your franchise business builds on conformity and consistently delivered products and services. And the key to achieving both conformity and consistency, largely builds on your capacity to educate your franchisees and communicate effectively.
Franchise compliance is key to your business success. But delivering training and knowledge continues to be one of the biggest challenges.
It’s been said that the single biggest problem in communication is the illusion that it has taken place. In the world of franchising, communication needs to be in your DNA. If you feel your communication skills are broken, here are some warning signs:
The preparation and ongoing maintenance of the operating manual, is for many the most demanding part of launching a franchise. But indisputably it is critical to the success of your system. Your operations manual is the single document that enables your franchisees to replicate your system in specific detail, providing you with the confidence that the quality of service will be the same across [...]
So you have taken the decision to franchise your business. What’s next? Once you take the decision to franchise, building a solid foundation is critical. You can’t build a franchise on a foundation of sand. And it’s not just about financing and legal matters. Also consider your new responsibilities as a knowledge provider: establishing processes, providing training and guidelines, and ensuring [...]