Time to be honest; can your franchisees find the know-how and information they need to do a successful job today? We all know that the success of your franchise business builds on conformity and consistently delivered products and services. And the key to achieving both conformity and consistency, largely builds on your capacity to educate your franchisees and communicate effectively.
It’s been said that the single biggest problem in communication is the illusion that it has taken place. In the world of franchising, communication needs to be in your DNA. If you feel your communication skills are broken, here are some warning signs:
No matter if you’ve gone for a digital approach or are still relying on printed franchise manuals in binders, one thing still has to click: usability. Written in a tone and style that everyone can grasp, clear about roles and responsibilities, and most importantly, setting guidelines for quality, the franchise manual can transform your branded network to a consistent high performer.
So you have taken the decision to franchise your business. What’s next? Once you take the decision to franchise, building a solid foundation is critical. You can’t build a franchise on a foundation of sand. And it’s not just about financing and legal matters. Also consider your new responsibilities as a knowledge provider: establishing processes, providing training and guidelines, and ensuring [...]
In a recent post, I discussed what prospective franchisees look for in a franchise. With a score of 6.7 out of 10, “Franchise Training and support” ranked second only to “potential earnings” as the most important item considered by a franchisee when evaluating a franchise. So it’s surprising how many franchisors are making no promises to provide franchisees with any support or assistance [...]
According to a recent study by Franchise Mind Corp., 50% of Franchise Master Licensees are not satisfied with ongoing support from the Franchisors and want help to perform better. Here are three critical findings:
Just recently we had the pleasure of entering an agreement with Renholdssoner, a leading Norwegian franchise in the cleaning industry. The company decided it was time to implement our franchise software platform. A media announcement hit the wire just today. "We wanted to partner with some that would bring not only expertise in technical environments and system integration, but also a deep [...]
Investing in a franchise is a big step, and with so many franchise packages to choose from, prospects want to make sure they're making the right decision. I came across a recent study of what franchisees considered the most important when evaluating a franchise opportunity. Here are the results in ranked order:
While many Europeans (and some Americans) are heading out for well-deserved summer holidays, business owners are using the summer period to prepare for the fall and build a better performing business model. This is a great time to take a look at your intranet. Equipped with franchise software, you can turn your static intranet to a high performing franchise intranet that empowers your [...]
A franchise intranet that delivers consistency and efficiency is key. A franchise intranet enables more successful franchise businesses. A single entry point for communication, training and operations management. It is paramount for franchisors to successfully manage their franchise business. Franchisees will benefit from having a one-stop-shop for information and operational functionality, while [...]