How can you be certain that critical know-how reaches the right individuals in your franchise network? And how do you know that your franchise manual gets read and used?
Time to be honest; can your franchisees find the know-how and information they need to do a successful job today? We all know that the success of your franchise business builds on conformity and consistently delivered products and services. And the key to achieving both conformity and consistency, largely builds on your capacity to educate your franchisees and communicate effectively.
Franchise compliance is key to your business success. But delivering training and knowledge continues to be one of the biggest challenges.
The preparation and ongoing maintenance of the operating manual, is for many the most demanding part of launching a franchise. But indisputably it is critical to the success of your system. Your operations manual is the single document that enables your franchisees to replicate your system in specific detail, providing you with the confidence that the quality of service will be the same across [...]
According to the IFA, increased use of technology across the franchise industry is helping business owners improve bottom line and build better brand equity. The Internet plays a critical role in the success of a franchise. Many franchisors use the Internet to communicate with franchise owners and suppliers – and to share critical information and expertise. The Internet is also a great place [...]
There is one thing that separates those who succeed from those that fail. To successfully expand as a franchise, you must fix the foundation of your house first!
So you’re getting ready to franchise your business? Hold your horses. Before you embark on the franchising journey, getting your house in order is important. The more solid the foundation of your house, the more interesting your [...]
So you have taken the decision to franchise your business. What’s next? Once you take the decision to franchise, building a solid foundation is critical. You can’t build a franchise on a foundation of sand. And it’s not just about financing and legal matters. Also consider your new responsibilities as a knowledge provider: establishing processes, providing training and guidelines, and ensuring [...]
What's your new year’s resolution? To improve the relationship with your franchisees? Not a bad idea. I’ve written previously that 50% of Franchise Master Licensees are not satisfied with ongoing support from the Franchisors and want help to perform better. There are a few low hanging fruits that you can pick immediately to help improve the relationship with your franchisees, while helping [...]
In a recent post, I discussed what prospective franchisees look for in a franchise. With a score of 6.7 out of 10, “Franchise Training and support” ranked second only to “potential earnings” as the most important item considered by a franchisee when evaluating a franchise. So it’s surprising how many franchisors are making no promises to provide franchisees with any support or assistance [...]
According to a recent study by Franchise Mind Corp., 50% of Franchise Master Licensees are not satisfied with ongoing support from the Franchisors and want help to perform better. Here are three critical findings: