What value does your intranet bring to your franchise network? Are your franchisees more engaged and effective than they would be without it? How important do your co-workers think it is? You spend a lot of time, resources and effort on your franchise intranet, so no wonder you want to know if it’s successful or not. In our last post we discussed why you should measure the success of your [...]
Time to be honest; can your franchisees find the know-how and information they need to do a successful job today? We all know that the success of your franchise business builds on conformity and consistently delivered products and services. And the key to achieving both conformity and consistency, largely builds on your capacity to educate your franchisees and communicate effectively.
So you have taken the decision to franchise your business. What’s next? Once you take the decision to franchise, building a solid foundation is critical. You can’t build a franchise on a foundation of sand. And it’s not just about financing and legal matters. Also consider your new responsibilities as a knowledge provider: establishing processes, providing training and guidelines, and ensuring [...]
In a recent post, I discussed what prospective franchisees look for in a franchise. With a score of 6.7 out of 10, “Franchise Training and support” ranked second only to “potential earnings” as the most important item considered by a franchisee when evaluating a franchise. So it’s surprising how many franchisors are making no promises to provide franchisees with any support or assistance [...]
Investing in a franchise is a big step, and with so many franchise packages to choose from, prospects want to make sure they're making the right decision. I came across a recent study of what franchisees considered the most important when evaluating a franchise opportunity. Here are the results in ranked order: