Most businesses -- be it Sony or Papa John’s Pizza -- start off with “what” — they know what they are selling.
A product or a service. But they should be starting off with their “why”. People, says Simon Sinek, don’t buy what the company is selling. Your customers buy why the company is selling it.
Manufacturing a product or offering a service is the first part. It’s the [...]
A franchise that doesn't manage its brand will ultimately go out of business. But to manage your brand is more than creating powerful visual image. You also need to rely on your franchisees share your view. Let me clarify: nobody is better equipped to bring your brand to life, than your franchisees. Your job is to provide the right working environment for your brand to flourish. Unfortunately, [...]
