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3 Big Problems of Franchise Customer Experience You've Been Neglecting

Posted in customer experience, franchise growth on by Chainformation Team

If you’re a franchisor who is reading this, you might be concerned with your brand’s bottom line and flagging location performance.Or, what is making you toss and turn during your sleepless nights is negative online feedback and reviews on spots like TripAdvisor and Yelp -- and this despite a recent survey showing positive brand impact. So...why aren’t your good efforts being translated to [...]

Customer Experience: Why Do so Few Get It Right?

Customer Experience: Why do so few get it right? According to a CEI Survey, 86% of buyers will pay more for a better customer experience.  But only 1% of customers feel that vendors consistently meet their expectations. If customer experience is the next competitive battleground, why do so few get it right? Whether it’s poorly trained staff or a lack of internal processes, the root to the [...]