Most businesses -- be it Sony or Papa John’s Pizza -- start off with “what” — they know what they are selling.
A product or a service. But they should be starting off with their “why”. People, says Simon Sinek, don’t buy what the company is selling. Your customers buy why the company is selling it.
Manufacturing a product or offering a service is the first part. It’s the [...]
A well trained workforce with access to know-how in the digital space will work smarter, more efficiently, and at greater speed.
I recently came across a really interesting and well written article “How the right tools can improve a franchise's internal communications” in a UK based Franchise Magazine, EliteFranchise. The author Jon Card, brings up the subject of how important internal communication and franchisee support is as an integral part of franchise growth and success. He interviewed a number of franchise [...]
You need to do everything in your power to help everyone be compliant to Concept, Brand and Customer expectations.How do you secure that critical know-how reaches the right part of your organization, that your franchise manual gets read and that your marketing material has the same appearance across your franchise network?
Today, managing the flow of information and daily business support in a [...]
So you want to grow your business? Are you contemplating on expanding your business to other locations? As any business leader will tell you, expansion comes with increased pressure on good management skills and control.
What's the key to a successful Franchise Intranet Platform? Nielsen Norman Group just presented a list of 2016's 10 best Intranets in the World. We can distinguish an increased focus on engaging content. Content production has been a very trendy the recent years, and more and more companies have start to understand the benefits of pushing out relevant content when it comes to communication [...]
What value does your intranet bring to your franchise network? Are your franchisees more engaged and effective than they would be without it? How important do your co-workers think it is? You spend a lot of time, resources and effort on your franchise intranet, so no wonder you want to know if it’s successful or not. In our last post we discussed why you should measure the success of your [...]
If measuring intranet success is a good idea or not, seems like a question with an obvious answer. Measuring success is the key to pretty much everything, and your franchise intranet is no exception. I was therefore planning to write a blog post about how to measure intranet success. Then I had second thoughts. If it’s that obvious, how come I run into people every now and then who say they want [...]
