If you’re a franchisor who is reading this, you might be concerned with your brand’s bottom line and flagging location performance.Or, what is making you toss and turn during your sleepless nights is negative online feedback and reviews on spots like TripAdvisor and Yelp -- and this despite a recent survey showing positive brand impact. So...why aren’t your good efforts being translated to [...]
What’s Your Why?
Most businesses -- be it Sony or Papa John’s Pizza -- start off with “what” — they know what they are selling.
Manufacturing a product or offering a service is the first part. It’s the [...]
In one fell swoop, Angela Ahrendts changed the course of Burberry’s doomed prophecy into a burnished legacy.
Like a phoenix rising from the ashes, Burberry owes its restored glory to Ahrendts’ canny use of e-commerce selling and, later, social media to drive sales.
Real, hard sales. Not likes, shares, or subscribes.
We’re talking actual and measurable revenue. In fact, in 2016, Burberry’s [...]
A well trained workforce with access to know-how in the digital space will work smarter, more efficiently, and at greater speed.
I recently came across a really interesting and well written article “How the right tools can improve a franchise's internal communications” in a UK based Franchise Magazine, EliteFranchise. The author Jon Card, brings up the subject of how important internal communication and franchisee support is as an integral part of franchise growth and success. He interviewed a number of franchise [...]
You need to do everything in your power to help everyone be compliant to Concept, Brand and Customer expectations.How do you secure that critical know-how reaches the right part of your organization, that your franchise manual gets read and that your marketing material has the same appearance across your franchise network?
Today, managing the flow of information and daily business support in [...]
So you want to grow your business? Are you contemplating on expanding your business to other locations? As any business leader will tell you, expansion comes with increased pressure on good management skills and control.
What's the key to a successful Franchise Intranet Platform? Nielsen Norman Group just presented a list of 2016's 10 best Intranets in the World. We can distinguish an increased focus on engaging content. Content production has been a very trendy the recent years, and more and more companies have start to understand the benefits of pushing out relevant content when it comes to communication [...]