So you have taken the decision to franchise your business. What’s next? Once you take the decision to franchise, building a solid foundation is critical. You can’t build a franchise on a foundation of sand. And it’s not just about financing and legal matters. Also consider your new responsibilities as a knowledge provider: establishing processes, providing training and guidelines, and ensuring [...]
Customer Experience: Why do so few get it right? According to a CEI Survey, 86% of buyers will pay more for a better customer experience. But only 1% of customers feel that vendors consistently meet their expectations. If customer experience is the next competitive battleground, why do so few get it right? Whether it’s poorly trained staff or a lack of internal processes, the root to the [...]
Something is brewing across the franchise community: a heightened focus on compliance.
Study after study shows that providing a consistent customer experience from location to location, is the most critical component in building a successful franchise. Yet many start-ups fail to appear coordinated when going from single to multi-unit. How do you keep staff up to speed and informed in real time [...]