No matter if you’ve gone for a digital approach or are still relying on printed franchise manuals in binders, one thing still has to click: usability. Written in a tone and style that everyone can grasp, clear about roles and responsibilities, and most importantly, setting guidelines for quality, the franchise manual can transform your branded network to a consistent high performer.
What's your new year’s resolution? To improve the relationship with your franchisees? Not a bad idea. I’ve written previously that 50% of Franchise Master Licensees are not satisfied with ongoing support from the Franchisors and want help to perform better. There are a few low hanging fruits that you can pick immediately to help improve the relationship with your franchisees, while helping [...]
In a recent post, I discussed what prospective franchisees look for in a franchise. With a score of 6.7 out of 10, “Franchise Training and support” ranked second only to “potential earnings” as the most important item considered by a franchisee when evaluating a franchise. So it’s surprising how many franchisors are making no promises to provide franchisees with any support or assistance [...]
Whether you are operating a franchise spa, tanning salon franchise, or a restaurant franchise, a properly written franchise manual will help you outperform competition. But having a digital franchise manual is not the same as slamming a PDF document on your intranet. A franchise manual is a living document that should be easy to read, and easy to apply in real life. In other words, everything a [...]
Customer Experience: Why do so few get it right? According to a CEI Survey, 86% of buyers will pay more for a better customer experience. But only 1% of customers feel that vendors consistently meet their expectations. If customer experience is the next competitive battleground, why do so few get it right? Whether it’s poorly trained staff or a lack of internal processes, the root to the [...]
Today we announced WorkMap for improved franchise compliance and operations manuals. This is something I am really excited about and you will be hearing much more about over the coming months!