How can you be certain that critical know-how reaches the right individuals in your franchise network? And how do you know that your franchise manual gets read and used?
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Is Know-How a Dealbreaker in Your Franchise?
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What Prospective Franchisees Look for in Potential Franchise Opportunities
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Investing in a franchise is a big step, and with so many franchise packages to choose from, prospects want to make sure they're making the right decision. I came across a recent study of what franchisees considered the most important when evaluating a franchise opportunity. Here are the results in ranked order: