5 hands-on tips how to cascade across your franchise network when one outlet finds a good solution/improves services.
How can you be certain that critical know-how reaches the right individuals in your franchise network? And how do you know that your franchise manual gets read and used?
Time to be honest; can your franchisees find the know-how and information they need to do a successful job today? We all know that the success of your franchise business builds on conformity and consistently delivered products and services. And the key to achieving both conformity and consistency, largely builds on your capacity to educate your franchisees and communicate effectively.
Franchise compliance is key to your business success. But delivering training and knowledge continues to be one of the biggest challenges.
No matter if you’ve gone for a digital approach or are still relying on printed franchise manuals in binders, one thing still has to click: usability. Written in a tone and style that everyone can grasp, clear about roles and responsibilities, and most importantly, setting guidelines for quality, the franchise manual can transform your branded network to a consistent high performer.
In a recent post, I discussed what prospective franchisees look for in a franchise. With a score of 6.7 out of 10, “Franchise Training and support” ranked second only to “potential earnings” as the most important item considered by a franchisee when evaluating a franchise. So it’s surprising how many franchisors are making no promises to provide franchisees with any support or assistance [...]
Whether you are operating a franchise spa, tanning salon franchise, or a restaurant franchise, a properly written franchise manual will help you outperform competition. But having a digital franchise manual is not the same as slamming a PDF document on your intranet. A franchise manual is a living document that should be easy to read, and easy to apply in real life. In other words, everything a [...]
A franchise that doesn't manage its brand will ultimately go out of business. But to manage your brand is more than creating powerful visual image. You also need to rely on your franchisees share your view. Let me clarify: nobody is better equipped to bring your brand to life, than your franchisees. Your job is to provide the right working environment for your brand to flourish. Unfortunately, [...]
Consistency is the ultimate proof that your franchise is accomplishing what it’s set out to be. The bottom line is, that if your franchise is not able to provide the same customer experience, product and service across all of your locations, you are failing to live up to customer expectations. And once you have battled the price war, optimized your supply chain, and tweaked your business model [...]
"Brun og Blid" Taps Chainformation for High Powered Franchise Intranet and Digital Operations Manuals
MALMO, SWEDEN--(May 14, 2013) - Chainformation, a leading provider of software for retail, franchise and chain businesses, today announced it will implement franchise software with Brun og Blid, the largest tanning franchise in Norway, currently with 136 locations.