A franchise that doesn't manage its brand will ultimately go out of business. But to manage your brand is more than creating powerful visual image. You also need to rely on your franchisees share your view. Let me clarify: nobody is better equipped to bring your brand to life, than your franchisees. Your job is to provide the right working environment for your brand to flourish. Unfortunately, [...]
Consistency is the ultimate proof that your franchise is accomplishing what it’s set out to be. The bottom line is, that if your franchise is not able to provide the same customer experience, product and service across all of your locations, you are failing to live up to customer expectations. And once you have battled the price war, optimized your supply chain, and tweaked your business model [...]
The global franchise industry, including retail, is growing significantly faster than the general economy. If your franchise is growing, it means that new problems must be tackled:
While many Europeans (and some Americans) are heading out for well-deserved summer holidays, business owners are using the summer period to prepare for the fall and build a better performing business model. This is a great time to take a look at your intranet. Equipped with franchise software, you can turn your static intranet to a high performing franchise intranet that empowers your [...]
Customer Experience: Why do so few get it right? According to a CEI Survey, 86% of buyers will pay more for a better customer experience. But only 1% of customers feel that vendors consistently meet their expectations. If customer experience is the next competitive battleground, why do so few get it right? Whether it’s poorly trained staff or a lack of internal processes, the root to the [...]
Something is brewing across the franchise community: a heightened focus on compliance.
Study after study shows that providing a consistent customer experience from location to location, is the most critical component in building a successful franchise. Yet many start-ups fail to appear coordinated when going from single to multi-unit. How do you keep staff up to speed and informed in real time [...]
"Brun og Blid" Taps Chainformation for High Powered Franchise Intranet and Digital Operations Manuals
MALMO, SWEDEN--(May 14, 2013) - Chainformation, a leading provider of software for retail, franchise and chain businesses, today announced it will implement franchise software with Brun og Blid, the largest tanning franchise in Norway, currently with 136 locations.
Today we announced WorkMap for improved franchise compliance and operations manuals. This is something I am really excited about and you will be hearing much more about over the coming months!
A franchise intranet that delivers consistency and efficiency is key. A franchise intranet enables more successful franchise businesses. A single entry point for communication, training and operations management. It is paramount for franchisors to successfully manage their franchise business. Franchisees will benefit from having a one-stop-shop for information and operational functionality, while [...]
As any franchise owner or multi-unit store operator will testify, there comes a time when internal communications need to be tackled; how to best keep staff informed and properly trained. Over my +15 years in franchise/retail, I’ve seen client after client facing this dilemma: Having focused on growth and adding new locations, a new reality creeps up; becoming better organized, establishing [...]